Volkswagen entered the Top-10 online sales of new cars in Russia in 2020
This German car brand became one of the most popular among Russians during the coronavirus pandemic, when all car dealerships were closed and regular sales were not available.
From January to June 2020, about 6,300 vehicles worth more than 10.4 billion rubles were sold through the aggregator in Russia. At the same time, 100% payment by the buyer of the full cost of the car on the car dealer's website was an isolated case. Online transaction statistics for June 2020, when remote sales recovered 0.5% compared to June 2019, predict significant growth in July. It should be noted that the growth of online car sales in Russia is due to a number of factors. These include government support programs for new car purchases, delayed consumer demand due to quarantines, changing shopping habits and the willingness of automakers to develop online sales channels.
In 2020, new Volkswagen Polo and Volkswagen Jetta models appeared on the Russian market with an updated design, an expanded set of functions, dimensions and greater comfort. The price for basic models starts from 792,900 rubles and 1,485,000 rubles, respectively.
The Volkswagen online service allows you to book a car, get an online loan and use a contactless service. More than 500 Volkswagen models can be booked through the website, as well as find the configuration, specifications and characteristics of each model, and arrange a car loan. Reservations are made by making a small prepayment on the website using a bank card. Another innovation is the contactless service, which provides for the delivery of any Volkswagen model to an authorized service center and back, obtaining a verification certificate by e-mail and remote approval of repairs using the Volkswagen Service mobile app.
Tags: volkswagen; sales; online; russia